The company is now concentrating on prudently and effectively growing its subscriber base.
Last August, Interland (interland.com) hired new CEO Jeffrey M. Stibel with one clear goal: Turn the company around. With a new corporate name and a fundamental shift in the company's business, investors are now learning just how far he'll go to accomplish that mission.
A former senior vice president of United Online, Stibel certainly understands Interland's focus on Web hosting for small-to-medium-sized businesses. Stibel has made progress in stabilizing Interland's business.
With its existing infrastructure already in place, it's fairly easy for Interland to scale large numbers of subscribers. So it's no surprise that the company is now concentrating on prudently and effectively growing its subscriber base. That's why it sold off its cash-intensive dedicated server business. Through careful spending, the company was able to reduce subscriber acquisition costs by 35% over the past quarter.
Interland recently purchased Web.com for $4.4 million. It will be adopting Web.com's name along with its 9,000 individual hosting accounts and domain-name registration business.
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