Interview with Craig Smith of Vortech, Inc. Published: Jul 22, 2004
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A reseller is a middle-man who sells web space on somebody else's server. Reselling schemes vary widely.

A reseller is a middle-man who sells web space on somebody else's server. Reselling schemes vary widely. They fall into the following categories:

(a) The reseller acts as an agent for the web hosting company. The service is advertised by the reseller as being with the actual web hosting company. People buy direct from the web hosting company but the reseller gets a cut if customers mention the reseller's name.

(b) The reseller acts as a marketer for the web hosting company. The service is advertised by the reseller as being with the actual web hosting company. People buy the service from the reseller but all further contact they have is direct wih the web hosting company.

(c) The reseller appears to be a web hosting company in his own right, handling sales and support but 'rebadges' somebody else's service. A customer buys web space from the reseller who buys web space (at a lower price) from the actual web hosting company. Customers contact the reseller for support.

A variant on this scheme is that customers are invoiced by the web hosting company in the reseller's name and the reseller gets a cut. Support will usually be via the reseller in order to keep up the pretence that the reseller is a web hosting company in his own right.

(d) The reseller purchases a large chunk of web space and bandwidth from the web hosting company and can then carve that into individual chunks of space/bandwidth for sale to customers. Customers contact the reseller for support.

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Comments (4)

  • Gravatar - Melissa
    Melissa 23:42, May 6, 2008
    We were customers of Vortech for 3 years. We gave them notice after we were billed one month that we didn't need them anymore. There was no problem, we just didn't need the service. It was basically a 29 day notice. They require a 30 day notice so they charged us for an additional month when we weren't even using the service. Fair? I guess since it is their policy. Good customer service? Absolutely NOT, 3 years as a customer and they had to slap us in the face when we left. Unacceptable!
  • Gravatar - Shuaa Safaris Limited
    Shuaa Safaris Limited 12:56, August 31, 2008
    Dear Craig Smith,<br />
    <br />
    could you please advise on the Processed on how we can apply for the website hosting with your company.<br />
    <br />
    hope hereing from you shortly.<br />
    <br />
    regards,<br />
    Ssozi Ashiraf<br />
    Administrator/Manager
  • Gravatar -  Nick Hill
    Nick Hill 05:34, July 1, 2009
    Very bad service alwas going down and my site was hacked twice. I have been a customer for years. I have now moved all my sites and they keep billing.. STAY AWAY!!!!

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